A LIVING
ECOSYSTEM
For emerging artists and brands to co-create cultural IP.
Mentorship, resources, and direct monetization.
How It Works
The Living Ecosystem
IP & Stories
Cultural properties and breakthrough stories created through our ecosystem
Mahavatar Narsimha
The highest-earning animated film of all time in India — built from devotion, teamwork, and purpose.
TSC Academy
Unfold yourself — from within to the world. A sanctuary where artists reclaim their voice.
Main Bhi Artist
A rebellion dressed as community. A home for the quiet music dreamers.
Artiste First
Consulting with creators on strategy and brand partnerships without compromising their soul.
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Insta Music League
Talent discovery through short-form content.
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Havells mYOUsic
Creating home music experiences with India's leading electrical brand.
The Artist Path
A structured journey from aspiring artist to globally recognized creator
Foundation
Master your fundamentals with guided courses and mentorship
Creation
Develop your unique voice in our creative spaces
Collaboration
Partner with peers and industry professionals
Launch
Take your work to the world with brand partnerships
Featured Courses
⭐ FeaturedThe heART of Composition - Comprehensive
A comprehensive 6-month program with 200+ mins of recorded content and 12+ live interactive sessions. Learn the art of imagination, emotion to expression, subconscious mind workings, and mainstream mastery. 1 year access to course contents, lifetime community access, and unique training approach where knowledge meets experience. Score 9+ on final capstone to perform at The Young Guns Demo Day.
Mentor: Sandesh Shandilya
A–Z of Music Production
Master the complete journey of music production from concept to final mix. Learn professional techniques for recording, arranging, mixing, and mastering your songs. Perfect for singer-songwriters who want to produce their own music.
Mentor: Luca Petracca
Classical Singing - Comprehensive
Master the art of Hindustani classical singing under the guidance of Prasad Khaparde. Twelve online group sessions, 120 mins of recorded content, quality assessments, and certification. Top 10 students per 300 enrollments will get opportunity to continue the journey under Prasad Khaparde's personal mentorship.
Mentor: Prasad Khaparde
Brand Partnerships
Creating authentic cultural IP that resonates with audiences worldwide
Partnership Models
Brand IP Creation
Co-create original cultural properties that align with your brand values
Content Production
Leverage our talent pool for authentic brand storytelling
Artist Partnerships
Direct collaboration with emerging artists from our ecosystem
Our Process
Brief
Share your vision and objectives
Create
Our team crafts authentic cultural IP
Launch
Release to audience across platforms
Scale
Amplify impact and measure success
Ready to Collaborate?
Let's create cultural IP that resonates with your audience and makes an impact
WHO MADE IT
Meet the Team
Rohit Sobti
Curator and Co-founder
Rohit Sobti is a visionary music and entertainment strategist, Co-Founder of The Shakti Collective, and a Harvard Business School (BEMS) and IIM Bangalore alumnus. With 27+ years of experience, he has been at the forefront of creating and monetizing intellectual property across music, films, and brand ecosystems, architecting monetization strategies for catalogs totaling over XX streams.
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Sandesh Shandaliya
Music Composer and Co-founder
An acclaimed music director, recognised for 50+ films, 30+ years in the Industry, a Filmfare nomination & 7Bn+ streams across platforms. Creator of iconic songs like Aaoge Jab Tum, Piya Basanti & many more. Made generation-defining music with ace directors for multiple Bollywood Blockbusters.
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